Smart business starts here.

At Good Apple, we help small business owners break free from the grind and build a business that works for you—without the stress.

Common Small Business Struggles

If you feel these growing pains deeply, you’re not alone.

These challenges are real, and they can prevent you from realizing the success you’ve worked so hard for, but there is a way forward.

  • Late payments and unpredictable income make it hard to plan ahead and keep your business running smoothly.

  • Managing everything yourself means things fall through the cracks. When your business runs on “fire-drill” mode, there’s little time for growth.

  • You want to scale, but you’re not sure how to expand without overextending yourself or risking everything.

  • Marketing feels like a gamble, and retaining customers requires constant attention.

  • Juggling it all—while still maintaining a personal life—leaves you feeling drained, overwhelmed, and often questioning your path forward.

Running a Business Shouldn’t Be This Hard.

Let’s Simplify It.

If you’re a small business owner, you’re no stranger to the challenges that come with managing everything—finances, operations, marketing, and customer service—often all by yourself. Whether you’re struggling with cash flow, overwhelmed by endless to-do lists, or unsure how to scale, we get it. You didn’t start your business to drown in stress and paperwork.

We provide the systems, support, and clarity you need to simplify your operations and build a business that aligns with your life. We’ll tackle those challenges together, so you can stop worrying and start thriving.

The Good Apple Solution

Simplified Systems. Better Business. Less Stress.

We help you take control of your business with simple, effective systems that reduce stress, save time, and boost profitability. Whether you need support with your finances, operations, reputation, or all of the above, we’ve got your back.

  • Forget about messy spreadsheets and missing receipts. We’ll set up a simple, easy-to-maintain bookkeeping system that helps you keep track of cash flow, manage expenses, and ensure you're ready for tax season. With clear financial systems, you can make smarter decisions and plan for growth.

  • Stop wasting time on tasks that don’t drive your business forward. We’ll help you automate and streamline your processes so you can focus on what matters most—your clients and your growth.

  • Scaling doesn’t have to be scary. We’ll help you identify key growth areas and create a strategy that fits your unique business. From hiring to marketing to customer retention, we’ll ensure your expansion is sustainable and aligned with your goals.

  • You don’t need to be an expert marketer to attract the right clients or craft a sincere message. We’ll help you create a straightforward approach that works for your business, using the tools and strategies to reach your audience without wasting time or money.

  • Running a business shouldn’t mean sacrificing your well-being. With the right systems in place, you’ll have more time to focus on what matters—both professionally and personally. You’ll feel in control and able to make thoughtful, confident decisions for your future.

Meet the team!

We’re Brie and Rochelle, Good Apple’s co-founders. We’re both often found with a warm beverage in one hand and a book in the other. We have a combined 40+ years of business experience and believe small businesses are a critical part of every community.

  • I have a fifteen-year track record of helping business leaders succeed. I believe transparency builds trust, work should be (mostly) fun, and it is possible to succeed in business and enjoy life.

  • Any mastery I have is only a result of my many mistakes and a deep desire to improve the next time. To honestly give to the greater good — and get out of my way — I spend my days finding the best ways to be a generous human. I love to have conversations with other humans on that same journey.

Ready to Simplify Your Business? Let’s Talk.

Take the first step toward a more organized, less stressful business today. Book a free consultation, and let’s chat about your unique challenges and how we can help build a business that works for you.